Lucy Houp

Assistant Vice President, Property Marketing

NAI Isaac
771 Corporate Drive, Suite 500
Lexington, Kentucky 40503
United States

+1 859 224 2000

Specialties

Marketing

Scope of Experience

Lucy Houp is the Assistant Vice President of Property Marketing and is responsible for overseeing all property marketing activities for NAI Isaac’s property listings. She works closely with agents, developing marketing pieces that meet client objectives. Houp creates effective, customized promotional materials designed specifically to showcase retail, office, industrial and land properties. Houp specializes in creating brochures, proposals, tenant/owner representation packages, and newsletters. She is responsible for creating and maintaining print advertisements for local and regional newspapers and trade publications. She oversees and directs internet marketing efforts, including CREXi and KCREA management, as well as property email campaigns. Houp also develops floor plans, centralized site maps, competition maps, demographic comparisons, economic profiles, and lease exhibits to assist agents in their daily activities.

Prior to joining the Marketing Department in 2005, Houp was the Executive Administrative Assistant to the President and Executive Vice President, managing multiple tasks in Tenant lease preparation, word processing, spreadsheet management, appointment facilitation, property showings, and more.

Professional Associations & Designations

Houp is a licensed real estate agent through the Kentucky Real Estate Commission. She is a member of NAI Global’s Marketing, Technology and Leadership Congress Admin Councils. She has received her e-PRO® certification in advanced digital marketing techniques. She is an active member of the Bluegrass Realtors and the National Association of Realtors (NAR).